LEADING THE STARBUCKS WAY
Joseph Michelli, author of the blockbuster The Starbucks Experience, does it again. In Leading the Starbucks Way, Joseph explains how leaders at this famous coffee company continue to refine and expand the optimal cross-channel experience. He further explains how Starbucks navigated through the challenges of the global recession mounting a remarkable surge in profitability without wavering from core values and mission.
Leading the Starbucks Way exemplifies a corporate culture that is passionate about product, employees (referred to at Starbucks as partners), customers, and global sustainability. Through tactical strategies (involving global expansion, innovation of new consumer goods that fit active customer lifestyles, and an engaging approach to social media and mobile technology), Starbucks continues to forge strong and engaging experiences with existing and new customer segments.
Michelli defines five key principles that Starbucks applies to achieve dynamic growth and lasting success-Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the Connection, and Cherish and Challenge Your Legacy. These robust and practical business guidelines can be applied to your company. If you are interested in building an engaged workforce which in turn, drives the loyalty and advocacy of your customers, suppliers, and people throughout the communities in which you do business, Leading the Starbucks Way is for you.